日前，名准团队参与了TCL通讯惠州展厅项目设计。

企业展厅不同于其他类型的项目，企业作为解决社会问题而产生的专门工具，在发展的过程中，一定发生过许多有趣的故事，就像我们每个人的成长路径一样，没有哪个人的成长路径是完全一样的。因此，企业展厅最有意思也是最与众不同的点在于，从雷同的故事逻辑中，去讲述【企业的基因】，企业就好比一个生动的人，将他的故事呈现出来，观众所体会的，就不是一个冰冷的工具，而更是有温情有温度的主体。

Recently, the famous team won the first place in the design proposal of TCL Communication Huizhou exhibition hall renovation project.

Enterprise exhibition hall is different from other types of projects, enterprises as a special tool to solve social problems, in the process of development, there must have been many interesting stories, just like the growth path of each of us, no one's growth path is exactly the same. Therefore, the most interesting and most distinctive point of the enterprise exhibition hall is that from the same story logic, to tell the gene of the enterprise, the enterprise is like a vivid person, presenting his story, and the audience will experience, it is not a cold tool, but more warmth and temperature of the main body.

名准团队在大量阅读了解TCL的发展故事的过程中，发现TCL有三件事是很容易令人动容的：

一是TCL是中国首批走向海外的企业，25年全球化历程中，TCL在全球遍布制造基地、研发中心，把业务拓展到全世界，这是业务的变革；

二是从中国电话大王到中国彩电大王，TCL聚焦智能终端业务，主要涵盖显示、智能家电、创新业务及家庭互联网等全品类智能消费电子产品及服务，这是产品的变革；三是2006年TCL凭借“鹰的重生”，主动求变与危机意识，不断突出技术的边界，才有了TCL通讯NXTPAPER 3.0 Pro核心技术，这是技术的变革；

因此，名准团队很快便锚定了一个结论：TCL的企业基因是【变革】。

In the process of reading a lot of TCL's development story, the Namjun team found that TCL has three things that are very easy to move:

First, TCL is one of the first Chinese enterprises to go overseas. During the 25-year globalization process, TCL has spread its manufacturing bases and research and development centers all over the world and expanded its business to the world, which is a change in its business.

Second, from China's telephone king to China's color TV king, TCL focuses on intelligent terminal business, mainly covering the display, smart home appliances, innovative business and home Internet and other intelligent consumer electronics products and services, which is a product change; Third, in 2006, TCL with the "rebirth of the Eagle", actively seek change and crisis awareness, and constantly highlight the boundaries of technology, there is TCL communication NXTPAPER 3.0 Pro core technology, which is a technological change;

Therefore, the team quickly anchored a conclusion: TCL's corporate gene is "change".

名准团队首先回归到项目核心需求，展示核心技术及产品。TCL通讯以智慧显示为核心，结合变革的企业基因，让“看见”突破边界。因此，在策展上以【变革-无界】为主题，境界-视界-拓界为叙事篇章。至此，名准团队完成了企业基因的挖掘。

The Mingjun team first returned to the core needs of the project, demonstrating core technologies and products. TCL Communication shows the non-core with wisdom, combined with the enterprise gene of change, so that "see" breaks through the boundary. Therefore, the theme of the exhibition is "Change-Unbounded",the narrative chapter is boundary-horizon-extension. At this point, the famous team has completed the mining of corporate genes.